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| 003 | ES-MaONT | ||
| 005 | 20220207164433.0 | ||
| 008 | 210614s2021 fr ad o i|0| 0 eng d | ||
| 024 |
_2doi _a10.1787/9258d999-en |
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| 040 | _aES-MaONT | ||
| 245 | 0 | 0 |
_aPreparing the tourism workforce for the digital future _c/ OECD |
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_aParis : _bOECD Publishing, _cJune 2021 |
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_a63 p. _b: il., gráf. _c; 1 documento PDF |
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| 336 |
_atexto (visual) _2isbdcontent |
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_aelectrónico _2isbdmedia |
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| 338 |
_arecurso en línea _2rdacarrier |
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| 490 | 1 |
_aOECD Tourism Papers ; _vNo. 221/2 |
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| 504 | _aBibliografía: p. 57-59 | ||
| 520 | _aEmbracing digitalisation throughout the tourism ecosystem will help to drive the ability of business to build resilience in a post-COVID-19 era. This will include exploiting the opportunities digitalisation opens up for marketing, product and destination development, as well as investing in human capital and skills to retain and develop a skilled workforce. To support the digital transformation of the sector, this report examines: 1) the role of digital technology in tourism and its impact on work organisation; 2) how digitalisation affects the demand for skills in the sector; and 3) the role of government in creating the conditions to support the digital transformation of tourism business models, and preparing the tourism workforce for change. Acknowledging that national policies will need to be responsive to needs across a diverse sector, with varying levels of digital maturity amongst enterprises (and people), the report presents a selection of policy considerations to prepare the tourism workforce for the digital future. | ||
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_aTodos los derechos reservados _b; OECD |
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| 650 | 0 |
_aSociedad digital _97 |
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| 653 | _acompetencias digitales | ||
| 653 | _adestinos | ||
| 653 | _adigitalización | ||
| 653 | _afuturo digital | ||
| 653 | _amarketing | ||
| 653 | _aTransformación digital | ||
| 653 | _aturismo | ||
| 710 |
_aOrganización de Cooperación y Desarrollo Económico _92843 |
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_95082 _aOECD Tourism Papers |
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| 856 | 4 | 2 |
_uhttps://www.oecd-ilibrary.org/docserver/9258d999-en.pdf?expires=1623655130&id=id&accname=guest&checksum=CE09BCFFC4EC10D1B23228F42A71CF2A _yAcceso al documento _x0 _qpdf |
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_cINF _2udc |
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_c6596 _d6596 |
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