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_c6621 _d6621 |
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001 | 00006621 | ||
003 | ES-MaONT | ||
005 | 20220805062554.0 | ||
008 | 210629t2021 ||||| t|||i001 0 eng d | ||
020 | _a978-92-846-8130-3 (Print) | ||
020 | _a978-92-846-8131-0 (PDF) | ||
024 |
_2doi (Print) _a10.2861/288740 |
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024 |
_2doi (PDF) _a10.2861/80 |
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040 | _aES-MaONT | ||
245 | 0 | 0 |
_aOnline advertising _b: the impact of targeted advertising on advertisers, market access and consumer choice _c/ authors, Niklas Fourberg ... [et al.] ; This document was requested by the European Parliament's committee on the Internal Market and Consumer Protection |
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_aLuxembourg : _bEuropean Parliament, Policy Department for Economic, Scientific and Quality of Life Policies, _cJune 2021 |
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_a154 p. _c; 1 documento PDF |
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_2isbdcontent _atexto (visual) |
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337 |
_2isbdmedia _aelectrónico |
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338 |
_2rdacarrier _arecurso en línea |
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500 | _aEn portada: STUDY Requested by the IMCO committee | ||
520 | _aIn this research paper, we provide a comprehensive overview of online advertising markets and we analyse the challenges and opportunities concerning digital advertising. We review the degree to which existing and proposed legislation at EU level addresses the identified problems, and identify potential solutions, with reference to experience from EU Member States and third countries. We conclude with a synthesis and specific policy recommendations, drawing on stakeholder interviews. This document was provided by the Policy Department for Economic, Scientific and Quality of Life Policies at the request of the committee on the Internal Market and Consumer Protection (IMCO). | ||
650 | 7 |
_aEconomía digital _2 _92223 |
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653 | _apublicidad digital | ||
653 | _aEU | ||
653 | _apublicidad en línea | ||
653 | _adesafíos | ||
653 | _aoportunidades | ||
653 | _alegislación | ||
700 | 1 |
_95108 _aFourberg, Niklas |
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710 | 2 |
_aParlamento Europeo. _bDirección General de Políticas Internas. _bDepartamento de Políticas Económicas, Científicas y de Calidad de Vida _95045 |
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856 | 4 | 2 |
_uhttps://www.europarl.europa.eu/RegData/etudes/STUD/2021/662913/IPOL_STU(2021)662913_EN.pdf _x0 _yAcceso al documento |
942 |
_2z _cINF |