000 02308nam a22003737c 4500
999 _c6621
_d6621
001 00006621
003 ES-MaONT
005 20220805062554.0
008 210629t2021 ||||| t|||i001 0 eng d
020 _a978-92-846-8130-3 (Print)
020 _a978-92-846-8131-0 (PDF)
024 _2doi (Print)
_a10.2861/288740
024 _2doi (PDF)
_a10.2861/80
040 _aES-MaONT
245 0 0 _aOnline advertising
_b: the impact of targeted advertising on advertisers, market access and consumer choice
_c/ authors, Niklas Fourberg ... [et al.] ; This document was requested by the European Parliament's committee on the Internal Market and Consumer Protection
260 _aLuxembourg :
_bEuropean Parliament, Policy Department for Economic, Scientific and Quality of Life Policies,
_cJune 2021
300 _a154 p.
_c; 1 documento PDF
336 _2isbdcontent
_atexto (visual)
337 _2isbdmedia
_aelectrónico
338 _2rdacarrier
_arecurso en línea
500 _aEn portada: STUDY Requested by the IMCO committee
520 _aIn this research paper, we provide a comprehensive overview of online advertising markets and we analyse the challenges and opportunities concerning digital advertising. We review the degree to which existing and proposed legislation at EU level addresses the identified problems, and identify potential solutions, with reference to experience from EU Member States and third countries. We conclude with a synthesis and specific policy recommendations, drawing on stakeholder interviews. This document was provided by the Policy Department for Economic, Scientific and Quality of Life Policies at the request of the committee on the Internal Market and Consumer Protection (IMCO).
650 7 _aEconomía digital
_2
_92223
653 _apublicidad digital
653 _aEU
653 _apublicidad en línea
653 _adesafíos
653 _aoportunidades
653 _alegislación
700 1 _95108
_aFourberg, Niklas
710 2 _aParlamento Europeo.
_bDirección General de Políticas Internas.
_bDepartamento de Políticas Económicas, Científicas y de Calidad de Vida
_95045
856 4 2 _uhttps://www.europarl.europa.eu/RegData/etudes/STUD/2021/662913/IPOL_STU(2021)662913_EN.pdf
_x0
_yAcceso al documento
942 _2z
_cINF