000			02164nam a22003257a 4500
001			00006644
003			ES-MaONT
005			20211003160654.0
008			210726s2021 xxud ||fr|||| 00| 0 eng d
040			_aES-MaONT
245	0	0	_aGetting tangible about intangibles _b: the future of growth and productivity? _c/ Eric Hazan ... [et al.]
260			_a[Nueva York] : _bMcKinsey & Company, _c16 June 2021
300			_a40 p. _b: gráf. _c; 1 documento PDF
336			_atexto (visual) _2isbdcontent
337			_aelectrónico _2isbdmedia
338			_arecurso en línea _2rdacarrier
520			_aInvestment in intangible assets that underpin the knowledge or learning economy, such as intellectual property (IP), research, technology and software, and human capital, has risen inexorably over the past quarter century, and the COVID-19 pandemic appears to have accelerated this shift toward a dematerialized economy. New research uses sector-level data and the results of a new survey of more than 860 executives that reveal that “top growers”—companies in the top quartile for growth in gross value added, a measure of economic growth—invest 2.6 times more in intangibles than low growers, companies in the bottom two quartiles. The research uses the survey and sector-level data from the INTAN-Invest database to explore the correlation between intangible investment and the productivity of sectors, economies, and firms, and to discover the formula for the effective deployment of intangible assets to drive growth.
650		4	_aEmpresas _92189
653			_aactivos intangibles
653			_acrecimiento
653			_aeconomía
653			_ainversión
653			_aproductividad
653			_aTransformación digital
700	1		_92906 _aHazan, Eric
710			_aMcKinsey & Company _92346
856	4		_uhttps://www.mckinsey.com/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/getting%20tangible%20about%20intangibles%20the%20future%20of%20growth%20and%20productivity/getting-tangible-about-intangibles-the-future-of-growth-and-productivity.pdf _x0 _yAcceso al documento
942			_2udc _cINF
999			_c6644 _d6644