000			02102nam a22003377c 4500
001			00006696
003			ES-MaONT
005			20211003160655.0
008			210913s2021 xxud|||frt||| 00| 0 eng d
040			_aES-MaONT
110	2		_94805 _aIBM Institute for Business Value
245	1	0	_aUnleash your platform’s power _b: 5 actions to create next-wave digital experiences _c/ IBM Institute for Business Value, authors Saul J. Berman ... [et al.]
260			_a[New York] : _bIBM Corporation, _cAugust 2021
300			_a24 p. : _btablas ; _c1 documento PDF
336			_atexto (visual) _2isbdcontent
337			_aelectrónico _2isbdmedia
338			_arecurso en línea _2rdacarrier
520			_aTo better understand the challenges organizations face, and what they can do to achieve truly differentiating experiences that drive more value, the IBV surveyed 200 US-based executives . These executives told the barriers they face are often rooted in problems with data and fears that expanding platform engagement could dilute their brand. Importantly, organizational silos that styme progress on multiple fronts continue to prove difficult to break down.However, a mere 14% of businesses surveyed report having significantly exploited the capabilities of their current DXP investments. Most others are in various stages of early DXP maturity, with as many as 47% still piloting or implementing point solutions or exploring their options to expand their initial applications. Organizations must strike now or risk being overshadowed by competition. By making better calculated DXP investments today, organizations can step up and reap the benefits.
540			_aTodos los derechos reservados _bIBM
650		4	_aEmpresas _92189
653			_aDXP
653			_aestrategia digital
653			_amadurez digital
653			_aorganizaciones
653			_aplataforma de experiencia digital
653			_aTransformación digital
700	1		_95165 _aBerman, Saul J.
856	4		_uhttps://www.ibm.com/downloads/cas/6LJPA0KB _x0 _yAcceso al documento _qpdf
942			_2udc _cINF
999			_c6696 _d6696