Understanding Value in Media : Perspectives from Consumers and Industry : White paper
.-- Geneva : World Economic Forum, April 2020
.-- 39 p. : gráf. ; 1 documento PDF
This report considers how different stakeholders in media, content creators, advertisers, marketing agencies and individual consumers, each value media content. By analysing this dynamic, the industry and consumers can make informed decisions about the future.
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, or by any information storage and retrieval system.
.
Sociedad digital
Tecnologías habilitadoras digitales
COVID-19
fake news
social media
digitalization
mobile consumption
industry
consumers
coranavirus
World Economic Forum
This report considers how different stakeholders in media, content creators, advertisers, marketing agencies and individual consumers, each value media content. By analysing this dynamic, the industry and consumers can make informed decisions about the future.
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, or by any information storage and retrieval system.
.
Sociedad digital
Tecnologías habilitadoras digitales
COVID-19
fake news
social media
digitalization
mobile consumption
industry
consumers
coranavirus
World Economic Forum