Online advertising (Registro nro. 4881)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01707nam a22003137c 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00004881 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210820062942.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190129s2019 xxu |||frt|||i10| 0 eng d |
| 024 ## - OTHER STANDARD IDENTIFIER | |
| Source of number or code | doi |
| Standard number or code | 10.1787/1f42c85d-en |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ES-MaONT |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Organización de Cooperación y Desarrollo Económico |
| 9 (RLIN) | 2843 |
| 245 10 - TITLE STATEMENT | |
| Title | Online advertising |
| Statement of responsibility, etc. | / OECD |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Paris: |
| Name of publisher, distributor, etc. | OECD Publishing, |
| Date of publication, distribution, etc. | January 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 43 p. |
| Dimensions | ; 1 documento PDF |
| 336 ## - CONTENT TYPE | |
| Content type term | texto (visual) |
| Source | isbdcontent |
| 337 ## - MEDIA TYPE | |
| Media type term | electrónico |
| Source | isbdmedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | recurso en línea |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | OECD Digital Economy Papers ; |
| Volume/sequential designation | January 2019, No. 272 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Online advertising is now the dominant form of advertising in many OECD countries, and offers businesses the ability to reach consumers in ways that could only have been imagined previously. Online advertising has the potential to benefit consumers through more relevant and timely advertising, and by funding a host of “free” online services. However, it also raises some new and complex challenges for consumers and consumer protection authorities. This report by the OECD’s Committee on Consumer Policy provides an introduction to the complex landscape that is online advertising. It outlines the potential benefits and risks for consumers, drawing on the behavioural insights literature where relevant. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2 |
| Topical term or geographic name entry element | Comercio electrónico |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | consumers |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | online advertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | online services |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | risks |
| 830 0# - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | OECD Digital Economy Papers |
| 9 (RLIN) | 2551 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://doi.org/10.1787/1f42c85d-en |
| Nonpublic note | Abierto |
| Link text | Acceso a la publicación |
| Electronic format type | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Informes |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acceso libre online | Colección digital | CDO | CDO | 29/07/2019 | 1000020175521 | 29/07/2019 | 29/07/2019 | Informes |