| 000 -LEADER |
|---|
| fixed length control field |
01864nam a22003497a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00004980 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240117085544.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190409s2019 sp ||||frt 0| 0|spa u |
| 024 ## - OTHER STANDARD IDENTIFIER |
|---|
| Additional codes following the standard number or code |
. |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ES-MaONT |
| Transcribing agency |
ES-MaONT |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marca 4.0 |
| Remainder of title |
: el impacto de la digitalización en la internacionalización y la gestión de marca |
| Statement of responsibility, etc. |
Foro de Marcas Renombradas Españolas, ICEX España Exportación e Inversiones, ESIC BUSINESS & MARKETING SCHOOL, ICEMD, el Instituto de la Economía Digital de ESIC |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[Madrid] : |
| Name of publisher, distributor, etc. |
ICEX ; |
| -- |
Foro de Marcas Renombradas, |
| Date of publication, distribution, etc. |
[2019] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
89 p. |
| Other physical details |
: il., gráf. |
| Dimensions |
; 1 documento PDF |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto (visual) |
| Source |
isbdcontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
electrónico |
| Source |
isbdmedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Source |
rdacarrier |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
El impacto de la digitalización en la economía, en la realidad de las empresas y, por tanto, en nuestras vidas es indudable. Llevamos años hablando de transformación digital y hoy no hay empresa que no haya entendido que de ello depende su propia supervivencia. Pero este no pretendía ser un nuevo trabajo sobre transformación digital, sino uno que lo abordara desde su impacto en dos ámbitos concretos: la internacionalización y la gestión de la marca. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Economía digital |
| 9 (RLIN) |
2223 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Empresas |
| 9 (RLIN) |
2189 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Análisis de datos |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Analítica digita |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Branding |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing digital |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Transformación digital |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Escuela Superior de Gestión Comercial y Marketing |
| 9 (RLIN) |
2773 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Foro de Marcas Renombradas Españolas |
| 9 (RLIN) |
1166 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Instituto de la Economía Digital |
| 9 (RLIN) |
2644 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Instituto Español de Comercio Exterior |
| 9 (RLIN) |
1257 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://cdn5.icemd.com/app/uploads/2019/03/Informe-Marca-4.0.pdf">https://cdn5.icemd.com/app/uploads/2019/03/Informe-Marca-4.0.pdf</a> |
| Link text |
Documento |
| Nonpublic note |
Abierto |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Informes |
| Source of classification or shelving scheme |
|