| 000 -LEADER |
|---|
| fixed length control field |
01931nam a22003377a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
00005612 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220805062544.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200115s2019 xxkad|| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ES-MaONT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Naghavi, Nika |
| 9 (RLIN) |
3886 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social commerce in emerging markets |
| Remainder of title |
: understanding the landscape and opportunities for mobile money |
| Statement of responsibility, etc. |
/ author, Nika Naghavi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
GSM Association, |
| Date of publication, distribution, etc. |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
23 p. |
| Other physical details |
: il., gráf. |
| Dimensions |
; 1 documento PDF |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto (visual) |
| Source |
isbdcontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
electrónico |
| Source |
isbdmedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Source |
rdacarrier |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The global spread of social media coupled with the rapid growth of e-commerce is giving rise to a new trend where content sharing, messaging and payments converge. Social commerce—the use of social interactions combined with the transactional nature of e-commerce—has led to new forms of shopping in collaborative online environments. This paper includes insights on the topic of social commerce and the role that mobile money providers can play in this space. The report is accompanied by a set of slides, which includes a detailed landscape of leading social commerce players that are most relevant to the industry. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Economía digital |
| Source of heading or term |
|
| 9 (RLIN) |
2223 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tecnologías habilitadoras digitales |
| 9 (RLIN) |
18 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
commerce |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
mobile money |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Intelligent shopping |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
social media |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
e-commerce |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
GSMA (Organization) |
| 9 (RLIN) |
1226 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://www.gsma.com/mobilefordevelopment/wp-content/uploads/2019/12/Social-commerce-in-emerging-markets.pdf |
| Nonpublic note |
Abierto |
| Link text |
Acceso al documento |
| Electronic format type |
pdf |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://www.gsma.com/mobilefordevelopment/resources/social-commerce-in-emerging-markets-understanding-the-landscapes-and-opportunities-for-mobile-money/ |
| Nonpublic note |
Abierto |
| Link text |
Más información |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Informes |
| Source of classification or shelving scheme |
|