| 000 -LEADER |
|---|
| fixed length control field |
02212nam a22003137c 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00006942 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220203162634.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220203s2022 xxuad||fst||| 00| 0 eng d |
| 024 ## - OTHER STANDARD IDENTIFIER |
|---|
| Additional codes following the standard number or code |
. |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ES-MaONT |
| 110 2# - MAIN ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
4800 |
| Corporate name or jurisdiction name as entry element |
Globant |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Imagining the future of sales |
| Statement of responsibility, etc. |
/ Globant |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[S.l.] : |
| Name of publisher, distributor, etc. |
Globant, |
| Date of publication, distribution, etc. |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
28 p. |
| Other physical details |
: il., gráf. |
| Dimensions |
; 1 documento PDF |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto (visual) |
| Source |
isbdcontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
electrónico |
| Source |
isbdmedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Source |
rdacarrier |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This report is focused on Digital Sales, presenting this practice as a way to improve sales effectiveness while creating better experiences for your customers. Through interactive technology that connects data with marketing and sales operations, we can understand each buyer’s digital and non-digital touchpoints and create a personalized, customer-centric strategy.<br/><br/>Over the last year and a half, we have emphasized the importance of creating exceptional customer experiences to stand out from the competition. These experiences became mostly digital while in the depths of the global pandemic, and companies were forced to reinvent the way they engaged with their audiences in order to meet their evolving needs.<br/><br/>Many companies, however, have not figured out how to integrate new technologies and data to create personalized customer experiences that are not only exceptional, but are seamless across departments and devices. In order to accelerate their digital sales, multidisciplinary teams and advanced analytical capabilities are needed so that brands can merge business, marketing, and technology within a data-driven strategy and an omnichannel experience, all guided by a 360º consumer perspective. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Terms governing use and reproduction |
All rights reserved |
| Jurisdiction |
; Globant |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercio electrónico |
| 9 (RLIN) |
2 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
ventas digitales |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
tendencias de mercado |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
operaciones de marketing y ventas |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
datos |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
tecnologías |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://reports.globant.com/wp-content/uploads/2021/12/Globant_Sentinel_Report_Imagining_the_Future_of_Sales.pdf">https://reports.globant.com/wp-content/uploads/2021/12/Globant_Sentinel_Report_Imagining_the_Future_of_Sales.pdf</a> |
| Link text |
Acceso al documento |
| Nonpublic note |
Abierto |
| Electronic format type |
pdf |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Informes |