| 000 -LEADER |
|---|
| fixed length control field |
02236nam a22003977c 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00007047 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220805062600.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220420s2022 xxud|||frt||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ES-MaONT |
| 110 2# - MAIN ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
4805 |
| Corporate name or jurisdiction name as entry element |
IBM Institute for Business Value |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The next-generation retail store |
| Remainder of title |
: accelerating the hybrid shopping journey with AI and cloud |
| Statement of responsibility, etc. |
/ IBM Institute for Business Value ; Mahesh Dodani ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[New York] : |
| Name of publisher, distributor, etc. |
IBM Corporation, |
| Date of publication, distribution, etc. |
April 2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
18 p. |
| Other physical details |
: tablas |
| Dimensions |
; 1 documento PDF |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto (visual) |
| Source |
isbdcontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
electrónico |
| Source |
isbdmedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Source |
rdacarrier |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Expert Insights |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
El surgimiento de las "compras híbridas", que combina puntos de contacto digitales y físicos en la tienda, nació por necesidad, pero se ha convertido en la corriente principal. De hecho, las compras híbridas son en la actualidad el principal método de compra. La tienda del futuro, Cognitive Store ó Tienda Cognitiva, es una ubicación física transformada digitalmente e impulsada por IA que ofrece experiencias de compras híbridas en los canales online, en la tienda, en los dispositivos móviles y en los canales virtuales, y todo ello dentro de un único proceso para el cliente. El informe analiza el uso por parte de los retailers de la inteligencia artificial. Y señala que la prioridad principal para las tiendas minoristas físicas es cultivar experiencias de compra personalizadas. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Terms governing use and reproduction |
Todos los derechos reservados |
| Jurisdiction |
IBM |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industrias |
| 9 (RLIN) |
2345 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Economía digital |
| Source of heading or term |
|
| 9 (RLIN) |
2223 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Inteligencia Artificial |
| 9 (RLIN) |
4348 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
consumidores |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
retail |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
comercio minorista |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
compras híbridas |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
tecnología |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
transformación digital |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5481 |
| Personal name |
Dodani, Mahesh |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
IBM Expert Insights |
| 9 (RLIN) |
5480 |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://www.ibm.com/downloads/cas/DNY4G2GB |
| Nonpublic note |
Abierto |
| Link text |
Acceso al documento |
| Electronic format type |
pdf |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://www.ibm.com/thought-leadership/institute-business-value/report/next-generation-retail-store# |
| Nonpublic note |
Abierto |
| Link text |
Más información |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Informes |