El crecimiento de la marca a través de Influencer Marketing. (Registro nro. 7248)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01438nam a2200313 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00007248 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221227135626.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221227e20221102sp d|||fo|||| 000 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ES-MaONT |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| 9 (RLIN) | 1761 |
| Corporate name or jurisdiction name as entry element | IAB Spain |
| 245 ## - TITLE STATEMENT | |
| Title | El crecimiento de la marca a través de Influencer Marketing. |
| Remainder of title | Panorama Influencers en España. Instagram, YouTube & TikTok |
| Statement of responsibility, etc. | / IAB Spain; Nielsen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | IAB Spain |
| Date of publication, distribution, etc. | 02/11/2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 24 p. |
| Dimensions | ; 1 documento PDF |
| 336 ## - CONTENT TYPE | |
| Source | isbdcontent |
| Content type term | texto (visual) |
| 337 ## - MEDIA TYPE | |
| Source | isbdmedia |
| Media type term | electrónico |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | recurso en línea |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El informe analiza el panorama actual de los influencers en las redes sociales en España para ofrecer tendencias y ayudar a los profesionales de la industria digital en la toma de decisiones para proyectos o campañas relacionados con el marketing de influencia. Además, profundiza en cómo las marcas actualmente invierten en las plataformas sociales más utilizadas por los influencers para conectar con sus consumidores. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2043 |
| Topical term or geographic name entry element | Contenidos digitales |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Redes sociales |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Influencers |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Youtube |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | TikTok |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| 9 (RLIN) | 1710 |
| Corporate name or jurisdiction name as entry element | Nielsen |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://iabspain.es/estudio/el-crecimiento-de-la-marca-a-traves-de-influencer-marketing/ |
| Nonpublic note | Restringido |
| Link text | Acceso a la publicación |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Informes |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acceso libre online | Colección digital | CDO | CDO | 27/12/2022 | Descarga Internet | 1000020177440 | 20/02/2023 | 20/02/2023 | Informes |