El crecimiento de la marca a través de Influencer Marketing. (Registro nro. 7248)
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000 -LEADER | |
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fixed length control field | 01438nam a2200313 4500 |
001 - CONTROL NUMBER | |
control field | 00007248 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | ES-MaONT |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20221227135626.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 221227e20221102sp d|||fo|||| 000 0 spa d |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | ES-MaONT |
110 ## - MAIN ENTRY--CORPORATE NAME | |
9 (RLIN) | 1761 |
Corporate name or jurisdiction name as entry element | IAB Spain |
245 ## - TITLE STATEMENT | |
Title | El crecimiento de la marca a través de Influencer Marketing. |
Remainder of title | Panorama Influencers en España. Instagram, YouTube & TikTok |
Statement of responsibility, etc. | / IAB Spain; Nielsen |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Madrid : |
Name of publisher, distributor, etc. | IAB Spain |
Date of publication, distribution, etc. | 02/11/2022 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 24 p. |
Dimensions | ; 1 documento PDF |
336 ## - CONTENT TYPE | |
Source | isbdcontent |
Content type term | texto (visual) |
337 ## - MEDIA TYPE | |
Source | isbdmedia |
Media type term | electrónico |
338 ## - CARRIER TYPE | |
Source | rdacarrier |
Carrier type term | recurso en línea |
520 ## - SUMMARY, ETC. | |
Summary, etc. | El informe analiza el panorama actual de los influencers en las redes sociales en España para ofrecer tendencias y ayudar a los profesionales de la industria digital en la toma de decisiones para proyectos o campañas relacionados con el marketing de influencia. Además, profundiza en cómo las marcas actualmente invierten en las plataformas sociales más utilizadas por los influencers para conectar con sus consumidores. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 2043 |
Topical term or geographic name entry element | Contenidos digitales |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Redes sociales |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Influencers |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Youtube |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | TikTok |
710 ## - ADDED ENTRY--CORPORATE NAME | |
9 (RLIN) | 1710 |
Corporate name or jurisdiction name as entry element | Nielsen |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | https://iabspain.es/estudio/el-crecimiento-de-la-marca-a-traves-de-influencer-marketing/ |
Nonpublic note | Restringido |
Link text | Acceso a la publicación |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Informes |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Acceso libre online | Colección digital | CDO | CDO | 27/12/2022 | Descarga Internet | 1000020177440 | 20/02/2023 | 20/02/2023 | Informes |