| 000 -LEADER |
|---|
| fixed length control field |
02790nam a22004937a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00007333 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240116174658.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230303s2023 lu d|||fo||||i001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-92-76-61811-9 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ES-MaONT |
| 110 2# - MAIN ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
1122 |
| Corporate name or jurisdiction name as entry element |
Comisión Europea. |
| Subordinate unit |
Dirección General de Redes de Comunicación, Contenido y Tecnologías |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Study on the impact of recent developments in digital advertising on privacy, publishers and advertisers. |
| Remainder of title |
Towards a more transparent, balanced and sustainable digital advertising ecosystem |
| Statement of responsibility, etc. |
/ Armitage, Catherine; Botton, Nick; Dejeu-Castang, Louis; Lemoine, Laureline; Comisión Europea. Dirección general de Redes de Comunicación, Contenido y Tecnología |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Luxemburgo : |
| Name of publisher, distributor, etc. |
Oficina de Publicaciones de la Unión Europea |
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
274 p. |
| Dimensions |
; 1 documento PDF |
| 336 ## - CONTENT TYPE |
|---|
| Source |
isbdcontent |
| Content type term |
texto (visual) |
| 337 ## - MEDIA TYPE |
|---|
| Source |
isbdmedia |
| Media type term |
electrónico |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
recurso en línea |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Este estudio propone la idea de reformar el sistema de publicidad digital actual, basado en la recopilación de datos personales y el seguimiento y la creación de perfiles a gran escala, por las posibles consecuencias no deseadas que podría conllevar para los derechos de protección de datos, la seguridad, la democracia y el medio ambiente. El informe sostiene que el uso de un amplio seguimiento y creación de perfiles como ventaja significativa en comparación con otros modelos de publicidad digital no está respaldado por evidencias independientes. Para mejorar la situación propone mejorar la transparencia y la rendición de cuentas, aumentar el control de las personas sobre cómo se utilizan sus datos personales para la publicidad digital y abordar una serie de obstáculos que dificultan el conocimiento de la audiencia por parte de anunciantes y editores. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2213 |
| Topical term or geographic name entry element |
Derechos digitales |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2188 |
| Topical term or geographic name entry element |
Ciberseguridad y confianza |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| 9 (RLIN) |
2183 |
| Geographic name |
España |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Bulgaria |
| 9 (RLIN) |
2747 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| 9 (RLIN) |
5782 |
| Geographic name |
República Checa |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| 9 (RLIN) |
2750 |
| Geographic name |
Alemania. |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| 9 (RLIN) |
5784 |
| Geographic name |
Grecia |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| 9 (RLIN) |
2749 |
| Geographic name |
Francia. |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| 9 (RLIN) |
2752 |
| Geographic name |
Países Bajos. |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Polonia |
| 9 (RLIN) |
2753 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| 9 (RLIN) |
5794 |
| Geographic name |
Eslovenia |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| 9 (RLIN) |
5783 |
| Geographic name |
Finlandia |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
publicidad digital |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
datos personales |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
protección de datos |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
anuncios |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5960 |
| Personal name |
Armitage, Catherine |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5964 |
| Personal name |
Botton, Nick |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5965 |
| Personal name |
Dejeu-Castang, Louis |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5966 |
| Personal name |
Lemoine, Laureline |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
5967 |
| Corporate name or jurisdiction name as entry element |
AWO Belgium |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://op.europa.eu/en/publication-detail/-/publication/8b950a43-a141-11ed-b508-01aa75ed71a1/ |
| Nonpublic note |
Abierto |
| Link text |
Acceso a la publicación |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Informes |