000 -LEADER |
fixed length control field |
05360nam a22009017a 4500 |
001 - CONTROL NUMBER |
control field |
00007829 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
ES-MaONT |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240315091753.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
240314s202402uu-usado|fs|||| 001 0 eng d |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
ES-MaONT |
110 ## - MAIN ENTRY--CORPORATE NAME |
9 (RLIN) |
2346 |
Corporate name or jurisdiction name as entry element |
McKinsey & Company |
245 ## - TITLE STATEMENT |
Title |
Beyond the hype: Capturing the potential of AI and gen AI in Tech, Media & Telecom |
Statement of responsibility, etc. |
/ McKinsey & Company ; QuantumBlack ; Abraham, Joshan ; Amar, Jorge ; Atsmon, Yuval ; Baig, Aamer ; Blumberg, Sven ; Bourton, Sam ; Caserta, Joe ; Chui, Michael ; Creasy, Stephen ; Durth, Sandra ; Ellencweig, Ben ; Ferrero, Ignacio ; Frade, Miguel ; García de la Torre, Víctor ; Giovine, Carlo ; Hancock, Bryan ; Harreis, Holger ; Hazan, Eric ; Kremer, Andreas ; Lajous, Tomás ; Li, Eva ; Luget, Angela ; Madner, Stephanie ; Maor, Dana ; Merrill, Douglas ; Mikkelsen, Daniel ; Palermo, Carlo ; Pradhan, Adi ; Roberts, Roger ; Rowshankish, Kayvaun ; Singla, Alex ; Sinha, Megha ; Smaje, Kate ; Soller, Henning ; Srinidhi, Nikhil ; Strandell-Jansson, Malin ; Sukharevsky, Alexander ; Tavakoli, Asin ; Trigo, Víctor ; van den Broek, Rens ; Vieira, Benjamim ; Xu, Stephen ; Yee, Lareina ; Zemmel, Rodney ; Zingg, Sheila |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Nueva York : |
Name of publisher, distributor, etc. |
McKinsey & Company |
Date of publication, distribution, etc. |
02/2024 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
126 p. |
Dimensions |
; 1 documento PDF |
336 ## - CONTENT TYPE |
Source |
isbdcontent |
Content type term |
texto (visual) |
337 ## - MEDIA TYPE |
Source |
isbdmedia |
Media type term |
electrónico |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type term |
recurso en línea |
520 ## - SUMMARY, ETC. |
Summary, etc. |
El informe forma parte de una colección que presenta las principales ideas sobre la inteligencia artificial generativa y analiza su potencial transformador para las organizaciones. Ofrece una guía para la alta dirección sobre cómo prepararse para la implantación de la tecnología y explora las implicaciones de su uso por parte de los sectores TMT (Tecnología, Media y Telecomunicaciones), especialmente las telecomunicaciones. Incluye la preparación organizativa, la gestión de datos y las consideraciones tecnológicas. <br/><br/>También hace hincapié en la importancia de gestionar eficazmente los riesgos asociados a la implantación de la tecnología y ofrece una visión general de los futuros desarrollos y avances previstos en este campo. El próximo movimiento de los actores de TMT definirá cómo pasan de los casos aislados a las implantaciones a escala y del marketing publicitario al impacto.<br/><br/>Entre las tendencias que se están sucediendo en el ámbito de la inteligencia artificial generativa destacan las nuevas capacidades que desbloquea la IA tanto en la generación como en la comprensión de contenidos al implementar modelos multimodales que abarcan texto, código, imagen y audio. Asimismo la IA de generación puede interactuar con el mundo conectándose a datos y sistemas informáticos para leer y escribir datos. Su mayor facilidad de control permite a los usuarios finales obtener resultados más consistentes de los modelos probabilísticos a través de nuevas características. Resalta el hecho de que los costes de las tecnologías siguen disminuyendo democratizando su acceso. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
4348 |
Topical term or geographic name entry element |
Inteligencia Artificial |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
inteligencia artificial generativa |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
IA |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
genAI |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
tecnología |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
medios de comunicación |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
telecomunicaciones |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
gestión de datos |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
generación de contenidos |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
modelos multimodales |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7630 |
Personal name |
Abraham, Joshan |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7631 |
Personal name |
Amar, Jorge |
700 1# - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
4979 |
Personal name |
Atsmon, Yuval |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7632 |
Personal name |
Baig, Aamer |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7633 |
Personal name |
Blumberg, Sven |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7634 |
Personal name |
Bourton, Sam |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7635 |
Personal name |
Caserta, Joe |
700 1# - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
5576 |
Personal name |
Chui, Michael |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7636 |
Personal name |
Creasy, Stephen |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7637 |
Personal name |
Durth, Sandra |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7638 |
Personal name |
Ellencweig, Ben |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7639 |
Personal name |
Ferrero, Ignacio |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7640 |
Personal name |
Frade, Miguel |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7641 |
Personal name |
García de la Torre, Víctor |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7642 |
Personal name |
Giovine, Carlo |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7643 |
Personal name |
Hancock, Bryan |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7644 |
Personal name |
Harreis, Holger |
700 1# - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
2906 |
Personal name |
Hazan, Eric |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7645 |
Personal name |
Kremer, Andreas |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7646 |
Personal name |
Lajous, Tomás |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7647 |
Personal name |
Li, Eva |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7648 |
Personal name |
Luget, Angela |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7649 |
Personal name |
Madner, Stephanie |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7650 |
Personal name |
Maor, Dana |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7651 |
Personal name |
Merrill, Douglas |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7652 |
Personal name |
Mikkelsen, Daniel |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7653 |
Personal name |
Palermo, Carlo |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7654 |
Personal name |
Pradhan, Adi |
700 1# - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
5577 |
Personal name |
Roberts, Roger |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7655 |
Personal name |
Rowshankish, Kayvaun |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
6770 |
Personal name |
Singla, Alex |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7656 |
Personal name |
Sinha, Megha |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7657 |
Personal name |
Smaje, Kate |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7658 |
Personal name |
Soller, Henning |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7659 |
Personal name |
Srinidhi, Nikhil |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7660 |
Personal name |
Strandell-Jansson, Malin |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7285 |
Personal name |
Sukharevsky, Alexander |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7661 |
Personal name |
Tavakoli, Asin |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7662 |
Personal name |
Trigo, Víctor |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7663 |
Personal name |
van den Broek, Rens |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7664 |
Personal name |
Vieira, Benjamim |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7665 |
Personal name |
Xu, Stephen |
700 1# - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
5578 |
Personal name |
Yee, Lareina |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7666 |
Personal name |
Zemmel, Rodney |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
7667 |
Personal name |
Zingg, Sheila |
710 ## - ADDED ENTRY--CORPORATE NAME |
9 (RLIN) |
7283 |
Corporate name or jurisdiction name as entry element |
QuantumBlack AI by McKinsey |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/beyond-the-hype-capturing-the-potential-of-ai-and-gen-ai-in-tmt#/ |
Nonpublic note |
Restringido |
Link text |
Acceso a la publicación |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Informes |