IBM Institute for Business Value
Consumers want it all : hybrid shopping, sustainability, and purpose-driven brands / IBM Institute for Business Value in association with NRF National Retail Federation by Karl Haller ... [et al.] .-- [New York] : IBM Corporation, January 2022 .-- 24 p. : tablas ; 1 documento PDF .-- (Research Insights).
To get a clearer picture of the demands redefining consumer behavior, the IBM Institute for Business Value (IBV), in association with the National Retail Federation (NRF), conducted a global survey of more than 19,000 respondents across 28 countries in September 2021. After spending much of the past two years in a virtual-first world, consumers now see digital tools as a necessary part of the shopping experience. They expect stores to be digitally enabled and for brands and retailers to support hybrid shopping journeys, which blend physical and digital channels. This is especially true for Gen Z, which uses hybrid shopping more than any other generation. The report concludes: 1) Hybrid shopping is the primary buying method for 27% of consumers and 36% of Gen Z—more than any other generation 2) Nearly 3 in 4 (72%) consumers rely on stores as part of their primary buying method.
Todos los derechos reservados IBM
Comercio electrónico
consumidores
herramientas digitales
compras híbridas
tecnología
compras en línea
Haller, Karl
National Retail Federation
IBM Research Insights
Consumers want it all : hybrid shopping, sustainability, and purpose-driven brands / IBM Institute for Business Value in association with NRF National Retail Federation by Karl Haller ... [et al.] .-- [New York] : IBM Corporation, January 2022 .-- 24 p. : tablas ; 1 documento PDF .-- (Research Insights).
To get a clearer picture of the demands redefining consumer behavior, the IBM Institute for Business Value (IBV), in association with the National Retail Federation (NRF), conducted a global survey of more than 19,000 respondents across 28 countries in September 2021. After spending much of the past two years in a virtual-first world, consumers now see digital tools as a necessary part of the shopping experience. They expect stores to be digitally enabled and for brands and retailers to support hybrid shopping journeys, which blend physical and digital channels. This is especially true for Gen Z, which uses hybrid shopping more than any other generation. The report concludes: 1) Hybrid shopping is the primary buying method for 27% of consumers and 36% of Gen Z—more than any other generation 2) Nearly 3 in 4 (72%) consumers rely on stores as part of their primary buying method.
Todos los derechos reservados IBM
Comercio electrónico
consumidores
herramientas digitales
compras híbridas
tecnología
compras en línea
Haller, Karl
National Retail Federation
IBM Research Insights