| 000 -LEADER |
|---|
| fixed length control field |
02305nam a22003737c 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00006919 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220420142059.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220119s2022 xxud|||frt||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ES-MaONT |
| 110 2# - MAIN ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
4805 |
| Corporate name or jurisdiction name as entry element |
IBM Institute for Business Value |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumers want it all |
| Remainder of title |
: hybrid shopping, sustainability, and purpose-driven brands |
| Statement of responsibility, etc. |
/ IBM Institute for Business Value in association with NRF National Retail Federation by Karl Haller ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[New York] : |
| Name of publisher, distributor, etc. |
IBM Corporation, |
| Date of publication, distribution, etc. |
January 2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
24 p. : |
| Other physical details |
tablas ; |
| Dimensions |
1 documento PDF |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto (visual) |
| Source |
isbdcontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
electrónico |
| Source |
isbdmedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Source |
rdacarrier |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Research Insights |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
To get a clearer picture of the demands redefining consumer behavior, the IBM Institute for Business Value (IBV), in association with the National Retail Federation (NRF), conducted a global survey of more than 19,000 respondents across 28 countries in September 2021. After spending much of the past two years in a virtual-first world, consumers now see digital tools as a necessary part of the shopping experience. They expect stores to be digitally enabled and for brands and retailers to support hybrid shopping journeys, which blend physical and digital channels. This is especially true for Gen Z, which uses hybrid shopping more than any other generation. The report concludes: 1) Hybrid shopping is the primary buying method for 27% of consumers and 36% of Gen Z—more than any other generation 2) Nearly 3 in 4 (72%) consumers rely on stores as part of their primary buying method. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Terms governing use and reproduction |
Todos los derechos reservados |
| Jurisdiction |
IBM |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercio electrónico |
| 9 (RLIN) |
2 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
consumidores |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
herramientas digitales |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
compras híbridas |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
tecnología |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
compras en línea |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5369 |
| Personal name |
Haller, Karl |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
5370 |
| Corporate name or jurisdiction name as entry element |
National Retail Federation |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
IBM Research Insights |
| 9 (RLIN) |
5293 |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://www.ibm.com/downloads/cas/YZYLMLEV |
| Nonpublic note |
Abierto |
| Link text |
Acceso al documento |
| Electronic format type |
pdf |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://www.ibm.com/thought-leadership/institute-business-value/report/2022-consumer-study# |
| Nonpublic note |
Abierto |
| Link text |
Más información |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Informes |