| 000 -LEADER |
|---|
| fixed length control field |
01743nam a22003497a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00007309 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230217104121.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230217s202 01uu-us||||fo|||| 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ES-MaONT |
| 110 2# - MAIN ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
4805 |
| Corporate name or jurisdiction name as entry element |
IBM Institute for Business Value |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Beyond the hype. |
| Remainder of title |
Five ways retailers and brands can drive value in the enterprise metaverse |
| Statement of responsibility, etc. |
/ IBM Institute for Business Value; Castellano, Jeffrey; Haller, Karl; Hay, Chris; Wallace, Mary |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Armonk : |
| Name of publisher, distributor, etc. |
IBM Corporation |
| Date of publication, distribution, etc. |
01/2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
24 p. |
| Dimensions |
; 1 documento PDF |
| 336 ## - CONTENT TYPE |
|---|
| Source |
isbdcontent |
| Content type term |
texto (visual) |
| 337 ## - MEDIA TYPE |
|---|
| Source |
isbdmedia |
| Media type term |
electrónico |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
recurso en línea |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
El informe destaca cinco áreas clave de oportunidades para que las organizaciones (marcas, retailers, etc.) obtengan un valor tangible del metaverso, fusionando los mundos virtual y real. Con las inversiones adecuadas se pueden obtener resultados que serían difíciles o imposibles de conseguir en un mundo puramente 2D. Esas cinco áreas son las siguientes. 1) Desarrollo de nuevos productos. 2) Fabricación y operaciones de las cadenas de suministro. 3) Diseño de tiendas y espacios. 4) Formación, servicio y apoyo a los socios. 5) Mejora de la experiencia de cliente. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2189 |
| Topical term or geographic name entry element |
Empresas |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5186 |
| Topical term or geographic name entry element |
Innovación |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2 |
| Topical term or geographic name entry element |
Comercio electrónico |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
metaverso |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
tendencias |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
tecnología |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5849 |
| Personal name |
Castellano, Jeffrey |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5369 |
| Personal name |
Haller, Karl |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5850 |
| Personal name |
Hay, Chris |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5851 |
| Personal name |
Wallace, Mary |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://www.ibm.com/downloads/cas/47X4RZJQ |
| Nonpublic note |
Abierto |
| Link text |
Acceso a la publicación |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Informes |