| 000 -LEADER |
|---|
| fixed length control field |
01695nam a22003857a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00007353 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231116104402.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230317b202302uusp d|||fo|||| 001 0 spa d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ES-MaONT |
| 110 ## - MAIN ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
1761 |
| Corporate name or jurisdiction name as entry element |
IAB Spain |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Estudio de Inversión Publicitaria en Medios Digitales. |
| Remainder of title |
Resultados 2022 |
| Statement of responsibility, etc. |
/ IAB Spain; PwC |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2022 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Madrid : |
| Name of publisher, distributor, etc. |
IAB Spain |
| Date of publication, distribution, etc. |
02/2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
77 p. |
| Dimensions |
; 1 documento PDF |
| 336 ## - CONTENT TYPE |
|---|
| Source |
isbdcontent |
| Content type term |
texto (visual) |
| 337 ## - MEDIA TYPE |
|---|
| Source |
isbdmedia |
| Media type term |
electrónico |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
recurso en línea |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
El informe ofrece una visión global de la inversión publicitaria digital en el mercado español. Señala que dicha inversión creció un 10% en 2022, superando los 4.500 millones de euros. La distribución por disciplinas es la siguiente: Display sin Redes Sociales (1.091,5 millones), Redes Sociales (1.278,9), Search (1.575,3), Clasificados (307), Digital Out of Home (101,7) Audio Digital (75) Influencers (63,9) y TV Conectada (39,8). Según el informe, el canal digital supone ya un 60% de la inversión sobre el total de medios. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2043 |
| Topical term or geographic name entry element |
Contenidos digitales |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2223 |
| Topical term or geographic name entry element |
Economía digital |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2189 |
| Topical term or geographic name entry element |
Empresas |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| 9 (RLIN) |
2183 |
| Geographic name |
España |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
inversión |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
publicidad |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
redes sociales |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
display |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
audio digital |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
influencers |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
TV conectada |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
PricewaterhouseCoopers |
| 9 (RLIN) |
2421 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://iabspain.es/estudio/estudio-de-inversion-publicitaria-en-medios-digitales-2023/ |
| Nonpublic note |
Restringido |
| Link text |
Acceso a la publicación |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Informes |