Guía sobre la Eficacia de la Data (Registro nro. 7407)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01916nam a2200505 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00007407 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230421091650.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230421e20230329sp a|||fo|||| 001 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ES-MaONT |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| 9 (RLIN) | 1761 |
| Corporate name or jurisdiction name as entry element | IAB Spain |
| 245 ## - TITLE STATEMENT | |
| Title | Guía sobre la Eficacia de la Data |
| Statement of responsibility, etc. | / IAB Spain |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | IAB Spain |
| Date of publication, distribution, etc. | 29/03/2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 40 p. |
| Dimensions | ; 1 documento PDF |
| 336 ## - CONTENT TYPE | |
| Source | isbdcontent |
| Content type term | texto (visual) |
| 337 ## - MEDIA TYPE | |
| Source | isbdmedia |
| Media type term | electrónico |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | recurso en línea |
| 500 ## - GENERAL NOTE | |
| General note | Patrocinado por GroupM - A WPP Company |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La Guía sobre la Eficacia de la Data, patrocinada por GroupM, analiza el incremento en el mercado de tecnologías y metodologías para medir a corto y largo plazo la efectividad de la publicidad digital. Además, ante la próxima desaparición de las cookies de tercera parte, el documento avanza tendencias sobre cómo será posible identificar a las audiencias. También detalla diversas alternativas para medir el impacto en la comunicación mediante el uso de data. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2044 |
| Topical term or geographic name entry element | Internet |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2043 |
| Topical term or geographic name entry element | Contenidos digitales |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | publicidad digital |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | datos |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | target |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | branding |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | tendencias |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | medición audiencias |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | cookies |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CTR |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CPC |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CPL |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | KPI |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6205 |
| Personal name | Rodríguez, Araceli |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6206 |
| Personal name | García, Enrique |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6207 |
| Personal name | Felipe, Luis |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6208 |
| Personal name | Casado, Sonia |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6209 |
| Personal name | Miguélez, Miguel Ángel |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6210 |
| Personal name | Mencías, Jose Ramón |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6211 |
| Personal name | Montanera, Ramón |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6212 |
| Personal name | Arroyo, Raúl |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6213 |
| Personal name | González, Alberto |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://iabspain.es/estudio/guia-sobre-la-eficacia-de-la-data/ |
| Nonpublic note | Restringido |
| Link text | Acceso a la publicación |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Guía |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acceso libre online | Colección digital | CDO | CDO | 21/04/2023 | Descarga Internet | 1000020177597 | 21/04/2023 | 21/04/2023 | Guía |