Estudio Mobile 2016 (Registro nro. 3970)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01440nam a2200337 c 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00003970 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220523141908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170411s2016 sp ||||frt 0| u|spa u |
| 024 ## - OTHER STANDARD IDENTIFIER | |
| Additional codes following the standard number or code | . |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ES-MaONT |
| 110 2# - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Elogia |
| 9 (RLIN) | 1765 |
| 245 10 - TITLE STATEMENT | |
| Title | Estudio Mobile 2016 |
| Remainder of title | Versión corta |
| Statement of responsibility, etc. | Elogia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016 |
| 336 ## - CONTENT TYPE | |
| Content type term | texto (visual) |
| Source | isbdcontent |
| 337 ## - MEDIA TYPE | |
| Media type term | electrónico |
| Source | isbdmedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | recurso en línea |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Esta es la 8a edición que la comisión Mobile de lAB Spain lanza, con el objetivo de: 1. Identificar la evolución y tendencias de los principales indicadores de mercado. 2. Entender cómo es el acceso a internet a través del dispositivo móvil (móvil y tablet). 3. Entender la dinámica de la publicidad mobile: percepción de email y display. 4. Identificar qué papel juega el móvil y la tablet como second screend. 5. Dibujar el perfil del comprador mCommerce |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tecnologías habilitadoras digitales |
| 9 (RLIN) | 18 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Comunicación |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Internet de las cosas |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Móvil |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Smartphones |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Tabletas |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Adgage |
| 9 (RLIN) | 2013 |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | IAB Spain |
| 9 (RLIN) | 1761 |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Kwanko |
| 9 (RLIN) | 2012 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://biblio.ontsi.red.es:8080/intranet-tmpl/prog/img/local_repository/koha_upload/Estudio_Anual_de_Mobile_Marketing_2016.pdf">https://biblio.ontsi.red.es:8080/intranet-tmpl/prog/img/local_repository/koha_upload/Estudio_Anual_de_Mobile_Marketing_2016.pdf</a> |
| Link text | Documento |
| Nonpublic note | Restringido |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Informes |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible para préstamo | CDO | CDO | 20/04/2017 | 1000020173970 | 20/04/2017 | 20/04/2017 | Informes | informe |