Inversión Publicitaria en Medios Digitales (Registro nro. 4268)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01193nam a2200277 c 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00004268 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231116104403.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170511s2017 sp ||||frt 0| u|spa u |
| 024 ## - OTHER STANDARD IDENTIFIER | |
| Additional codes following the standard number or code | . |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CDO |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | IAB Spain |
| 9 (RLIN) | 1761 |
| 245 ## - TITLE STATEMENT | |
| Title | Inversión Publicitaria en Medios Digitales |
| Remainder of title | : Resultados 2016 |
| Statement of responsibility, etc. | PwC ; IAB Spain |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | IAB |
| -- | ; pWc , |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 49 p. |
| Other physical details | il., gráf., tablas |
| Dimensions | 1 documento PDF |
| 336 ## - CONTENT TYPE | |
| Content type term | texto (visual) |
| Source | isbdcontent |
| 337 ## - MEDIA TYPE | |
| Media type term | electrónico |
| Source | isbdmedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | recurso en línea |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La inversión publicitaria en medios digitales ha crecido un 21,5% durante el último año 2016. Así lo muestran los datos de IAB, que en este documento presenta su Estudio de Inversión Publicitaria en Medios Digitales en 2016, elaborado en colaboración con PWC. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2345 |
| Topical term or geographic name entry element | Industrias |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Transformación digital |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | publicidad digital |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | PricewaterhouseCoopers |
| 9 (RLIN) | 2421 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://iabspain.es/wp-content/uploads/2017/03/inversin-publicitaria-medios-digitales_2016_vreducida-1.pdf">https://iabspain.es/wp-content/uploads/2017/03/inversin-publicitaria-medios-digitales_2016_vreducida-1.pdf</a> |
| Link text | Acceso al documento |
| Nonpublic note | Abierto |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Informes |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible para préstamo | CDO | CDO | 15/05/2017 | 1000020174187 | 15/05/2017 | 15/05/2017 | Informes | informe |